Raisio’s well-known brands Elovena, Sunnuntai, Provena, Torino and Nordic provide consumers with familiar favourites and innovative new products. The markets of Healthy Food business include Finland, Russia, Ukraine, Sweden, Baltic Countries, Denmark and Poland. In 2017, Raisio launched many novelties of which Elovena snack ice cream was the most innovative.
Main events in 2017
- Sales in Elovena products increased by 10 per cent.
- Elovena product range expanded with the snack ice cream and overnight porridges.
- Nalle, families’ breakfast and snack brand, renewed.
- Oat products were launched in Poland under the Nordic brand.
- In Russia, sales volume for Nordic products increased.
Net sales for the Healthy Food business totalled EUR 72.1 (69.7) million. Net sales and EBIT for Northern European operations were up from the comparison year. This was mainly due to the strong sales growth in Elovena products and the flour deliveries to a major Finnish bakery customer started at the beginning of 2017.
Net sales and EBIT in euros for the Eastern European operations in Russia and Ukraine improved from the comparison year. The exchange rate development of the Russian rouble in 2017 was strongly positive for Raisio. The Eastern Europe accounted for almost 20 per cent of the Healthy Food business net sales.
In the study carried out by a market research company Taloustutkimus, Elovena is Finland’s sixth most valued brand. Elovena’s brand look was renewed in 2017. Elovena’s new brand communication is easy to understand. In 2017, Elovena launched new snack ice creams, overnight porridges and savoury biscuits.
Elovena, Finland’s 6th most valued brand.
Sales in Elovena products increased both in value and volume by about 10 per cent. Particularly good sales growth was seen in Elovena porridges and snack biscuits. In Finland, Elovena is the market leader in porridges and snack biscuits. In 2018, Raisio will continue to launch new Elovena products in existing and new product categories.